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Angry face for facebook12/21/2023 Many people have readily assimilated the benefits of permanent access to a publishing platform but haven’t been as quick to realise the responsibilities that come with our new role as content publishers. New technologies with their ubiquitous access have changed us, largely without us realising it, from passive content consumers to active content producers. This cooling down gap does not exist with technology. In the pre-technology era a person wanting to vent their anger would have to find the local newspaper’s address, write the letter, and then post it. This often results in “spur-of-the-moment” posts. AccessibilityĪccessibility, in my model, is the ability to access online spaces through multiple devices, in multiple places, at any time. The feature is expected to evolve over time, and Facebook may add or change choices based on feedback.The Actant Activity Affordance model I developed from my research.Īccessibility, communication and connection are especially relevant when it comes to understanding why so many people vent their spleen on social media. Julie Zhuo says CEO Mark Zuckerberg pushed for the long-press method as a balance. Why so long? Besides deciding on how many and which specific reactions to offer, Facebook needed to figure out the right way for people to discover and use it.įor instance, a menu might have been harder to find, while offering all six buttons up front might have made it harder to just quickly like a post and move on. These alternative reactions are for all posts, including those from groups and brands.Ī company won't be able to block the ability to mark its posts with anger. Julie Zhuo says Facebook will tweak its formulas based on how people respond. Now, posts marked angry or wow will bump up, too.īut Facebook wants to show what it thinks you're most interested in - and that might ultimately mean mostly happy posts, rather than ones that evoke sadness or anger. Ones that get a lot of likes, for instance, will tend to show up higher. If you don't update your app, you'll just see the number of likes.įacebook has a complex formula for deciding which of your friends' posts are more prominent. You can get breakdowns for each reaction - the total and specific people. With Reactions, you see how many people have reacted in some way, along with the top three reactions, such as love followed by haha and wow. You'll get the feature automatically on web browsers, but you'll need to update your app on iPhones and Android devices (no word yet on Windows and BlackBerry).įacebook already shows how many people like a post and lets you tap or click on the count for a list of people. The rollout is expected to take a few days to complete. It's still the go-to reaction for most posts.īut Facebook says in the countries tested, people used the alternatives more frequently over time. Julie Zhuo says people click on like more than a billion times a day, so "we didn't want to make that any harder". The emojis will look the same around the world, but phrases such as love will be translated. The firm ultimately chose these six reactions for their universal appeal - something that could be understood around the world.Įven a generic happy face "was a little bit ambiguous and harder for people to understand", says Julie Zhuo.Įach reaction comes with an animated emoji, such as the thumbs up for like and a heart for love. It chose the most common ones and tested those.įacebook considered dozens of reactions but offering them all would have been confusing. Users have long requested a dislike button, but that was thought to be too negative.įacebook has chosen to offer more nuanced reactions - love, haha, wow, sad and angry - alongside like to give users "greater control over their expressivity", says Julie Zhuo, Facebook's product design director.įacebook went through comments on friends' posts, as well as emoji-like stickers people were using. The company said that over time it hoped to learn how different Reactions should be weighted differently by the Facebook News Feed to customise it for individual users.įacebook said Reactions would have the same impact on advert delivery as likes. "We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content," Facebook said in separate blog post. The Yay emoticon, which was present in the pilot launch, isn't in Wednesday's video. In a video accompanying a blog post, the five new emotions appear as animated emoticons that pop up from the screen. The social network tried out the new buttons in a pilot in Ireland, Japan and Spain last October. The five new emotions - which are Love, Angry, Sad, Haha and Wow - appear when you hover over Like on a PC, or hold it down on mobile or tablet.
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